A-ROSA River Cruises partnered with CLIA (Cruise Lines International Association) for an expansion into the Australia New Zealand market, joining CLIA Australasia as a River Marketing Affiliate. This new partnership brings A-ROSA into the wider cruise community of CLIA Australasia, made up of cruise companies from around the globe and travel agent members from across Australia and NZ and Executive Partners from various supporting industries.
The travel brand A-ROSA operates European river cruises with a fleet of 12 boats, exploring Europe's largest waterways (Danube, Rhine, Rhone, Douro, Seine) and offering nature and city tours as well as themed itineraries. The cruise company recently established a sales and marketing presence in Australasia which is part of its plans to increase its profile among travellers from Australia and New Zealand.
The River Marketing Affiliate program of CLIA brings together organizations with the common goal of developing the international river cruise industry. The company of A-ROSA joins Australasia River Marketing Affiliate program in addition to the existing participation in the Europe River Marketing Affiliate program of CLIA.