ACL-American Cruise Lines announced a strong increase in demand across the company's domestic portfolio of coastal and river cruises. ACL cites increased awareness of USA-based cruise options along with passengers’ desire to support all-American businesses, as the main reasons for the increase.
The 2021 season's advance bookings are robust, with customer counts currently over 25% ahead of the same time in 2019. ACL has also released its 2022-2023 schedules and announced that its shipbuilding program remains on schedule.
The occupancy rates are furthered by ACL’s recent product growth and ship innovations. The company now offers 35+ itineraries in the USA and its fleet has several of the USA's first (in decades) newbuild riverboats. In late-2019, ACL reintroduced the "Cruise Close to Home" marketing campaign.