Royal Caribbean Group's digital innovations eliminate the "pain points" of travel

   September 12, 2020 ,   Cruise Industry

Royal Caribbean Group announced it was dedicated to further evolving sailings into healthier and safer vacations. At the forefront will be the Group’s digital innovations specially designed to eliminate what has been considered primary pain points of travel - paper, crowds, and lines.

Just in 2020, Royal Caribbean Group released a reimagined safety drill which was in development for over a year. The new Muster 2.0 approach encourages higher safety and health levels by reframing a process designed for large groups into a more personal and faster approach.

At the core of Muster 2.0 is the company’s digitally advanced, passenger-empowering mobile app, introduced for the first time in 2017 and currently available on many Azamara, Celebrity Cruises and RCI-Royal Caribbean International ships. Initially developed for travellers to make the most of their trip, the capabilities of the app make it a solution that can integrate current crucial health and safety practices like minimizing common touchpoints and physical distancing.

Royal Caribbean Group's digital innovations eliminate the "pain points" of travel

A number of capabilities and features within the app, released in various combinations across the company’s 63-ships, are being built on for current times.

Primary mobile app functionalities include Muster 2.0, scheduled arrival time, expedited boarding, digital key, stateroom automation, onboard account, daily planning.

Royal Caribbean continues to evolve the cruise experience and additional advancements are due to be released. 

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