Costa Cruises returned to cruising in the Mediterranean with new itineraries to discover Italy for a trip in complete safety due to the definition of new health protocols that, according to the company, guarantee the highest safety standards for crews, passengers, and destination communities.
The Italian company has also returned to communication with a new add campaign based on a promotional offer revolving around the sea. The campaign features a short film (with Penelope Cruz) that is now airing in Italy and Spain with Costa’s other main European markets expected to follow shortly.
The campaign's concept is the way that people of all ages are drawn to the sea, to the extent that they all look for that special vantage point for admiring it. Costa is able to not only let us admire the sea but also enjoy it together with those we love most, with a holiday in serenity, thanks to the balcony cabins overlooking the sea. The concept is summed up in:
“It’s in your nature to seek the sea. It’s in Costa’s nature to bring it to you.”
With Costa Cruises' promotional offer through the end of November, passengers can book a balcony stateroom at a special price with cancelation free of charge. The offer is effective for both the 2020-2021 departures.
The new campaign was produced by DUDE:Milano agency. The short film is directed by Ago Panini.