Virgin Voyages reminds its customers that they deserve a kids-free cruise vacation.
A fun new global campaign from the Special US is making it clear that sailings with Virgin Voyages are for those 18-years-old/older, no kids allowed.
The hero spot of the campaign, ‘No Kids On the Ocean,’ was shot in an ‘80s music video style, reminiscent of a movie montage, juxtaposing pissed-off children singing about being left behind set against shots of the luxury vessels and parents enjoying a holiday.
Having won the Virgin Voyages account, ‘No Kids On the Ocean’ is the first creative execution of Special US for the company with a new brand platform soon to be launched. The work is a reminder that parents do a lot for their kids, and sometimes the best way to celebrate them is to take the kid-free break.