Booking.com has unveiled Cruises as a new travel vertical for its customers in the USA, a strategic response to the escalating demand for cruise bookings in the country, which holds a substantial share in the global cruise industry.
This initiative, announced in a press release on Thursday, November 9th, is facilitated through a collaboration with cruise agency World Travel Holdings (WTH).
By introducing Cruises as a dedicated product vertical, Booking.com seeks to enrich the travel options and benefits available to U.S. customers throughout the entire cruise trip planning process.
Ben Harrell (Booking.com's USA Managing Director) emphasized the platform's commitment to making global travel more accessible, aligning with the significant market for cruises in the United States.
The newly launched Cruises product vertical offers travelers access to 10,000+ sailings on 30 cruise lines/brands departing from 55 ports worldwide. Additionally, Booking.com's Cruises section features special deals, including OBCs/onboard credits based on the total amount spent during the voyage.
Moreover, the product vertical integrates with Booking.com's marketplace, allowing customers to coordinate various aspects of their journey. This includes arranging transportation to departure ports, securing accommodations before or after the cruise, and planning in-trip experiences at port locations.
Booking options for cruises are available through the Booking.com website or by phone, with live chat support accessible to all site visitors, as outlined in the press release.