Ambassador's 2-ship fleet to boast SpaceX Starlink connectivity

   November 20, 2023 ,   Cruise Industry

The UK-based Ambassador Cruise Line is poised to join the ranks of leading cruise companies by introducing state-of-the-art internet connectivity. SpaceX's advanced satellite system, Starlink, will be available fleet-wide on Ambassador's two ships by early December.

Ambassador Ambience ship is slated to be the initial vessel undergoing Starlink installation in November, with Ambassador Ambition ship's internet upgrade set to be finalized by early December.

This strategic move follows a successful trial aboard Ambition in September. Notably, Wi-Fi connectivity satisfaction, as gauged by the Customer Satisfaction Questionnaire (CSQ) results, demonstrated an impressive 35% improvement during the trial period. This underscores the positive impact Starlink technology is expected to have on overall guest satisfaction.

The implementation of Starlink is poised to provide Ambassador Cruise Line guests with an unparalleled level of connectivity, allowing them to stay in touch with the world throughout their journey.

This cutting-edge technology will be accessible not only in public areas but also in cabins, ensuring passengers can enjoy the convenience and reliability of the internet from any location on the ship.