Hard Rock/Seminole and RCG/Royal Caribbean Group signed global partnership

   April 27, 2024 ,   Cruise Industry

Hard Rock International, Seminole Gaming, and Royal Caribbean Group brands, Royal Caribbean International and Celebrity Cruises, have announced a global partnership aimed at enhancing the vacation experiences of travelers and team members across both brands. This significant collaboration brings together two of South Florida's largest private employers to offer a range of benefits to their respective audiences.

Travelers worldwide can now enjoy accommodations, meals, discounts, and more at Hard Rock and Seminole casinos, hotels, and cafes, as well as on Royal Caribbean International and Celebrity Cruises vacations. This partnership leverages the extensive loyalty programs of both groups, benefiting the millions of members enrolled in Unity by Hard Rock, Royal Caribbean's Club Royale, and Celebrity Cruises' Blue Chip Club.

Key highlights of the partnership include:

  • Unity by Hard Rock loyalty members will receive discounts on Royal Caribbean and Celebrity vacations, along with opportunities to qualify for exclusive cruise giveaways. Top-tier loyalty members can also enjoy an annual complimentary cruise on select ships and itineraries.
  • Club Royale and Blue Chip Club members will have access to exclusive discounts and perks at participating Hard Rock locations. Premium tier members of these loyalty programs can also receive annual complimentary trips to select Hard Rock hotels and casinos worldwide.

This collaboration aims to enhance the overall vacation experience for members of these loyalty programs, offering unique opportunities to explore and enjoy a wide range of offerings across the Hard Rock, Seminole, Royal Caribbean, and Celebrity brands.