Princess Cruises launches Premium Liquor collection featuring Pitbull, Jason Aldean, and Romero Britto

   May 31, 2024 ,   Cruise Industry

Princess Cruises has unveiled the "Love Line Premium Liquors" collection, crafted in collaboration with celebrities Pitbull, Jason Aldean, and Romero Britto.

The exclusive line of wines and spirits is designed to enhance the shipboard experience fleetwide, debuting on the new Sun Princess ship.

The collection includes:

  • Voli 305 Vodka by Pitbull: Created with Pitbull, this ultra-premium vodka captures the vibrant energy of Miami nightlife. It offers a luxurious taste experience, aligning with Pitbull's global recognition as a musician and entrepreneur.
  • Love Prosecco by Britto: In collaboration with artist Romero Britto and winemaker Villa Sandi, Love Prosecco combines fine Italian craftsmanship with Britto's artistic touch. The wine features dry melon fruit flavors, fine mousse, and notes of lemon, mineral, and white peach. Britto's distinctive design is showcased on the label and packaging.
  • Melorosa Wines by Jason Aldean: Country music icon Jason Aldean, his sister Kasi Wicks, and fellow artist Chuck Wicks present Melorosa Sauvignon Blanc, Red Blend, and Cabernet Sauvignon. These wines reflect Aldean's commitment to quality and authenticity, with the Sauvignon Blanc offering a crisp, herbaceous palate and the Cabernet Sauvignon delivering rich dark fruit flavors and moderate to high tannins.

Guests with a Princess Premier package can enjoy these premium spirits as part of their beverage options.

The "Love Line Premium Liquors" collection is now available on Sun Princess and will be exclusive across the Princess fleet ahead of the summer voyages, providing guests with an exceptional selection of fine spirits.