RCI-Royal Caribbean International has formalized a multi‑year collaboration with the Brisbane Heat (Australian professional franchise cricket team) for the 2025‑2026 T20 season, becoming the official holiday and membership partner for both the cricket franchise and Queensland Cricket.
RCI's partnership will offer Brisbane Heat members exclusive cruise deals, early access to product previews, and weekend getaway competitions, in addition to featuring family-focused events across the summer.
At the Gabba, Royal Caribbean will present the ‘Fan Zone’ and introduce ‘The Royal Caribbean Countdown’—a new fixture designed to build anticipation at matches starting December 2025. The pre-season competition will offer a family cruise holiday to a selected member.
A spokesperson for Royal Caribbean Australia and New Zealand explained that the partnership brings together two iconic brands to deliver engaging experiences both on and off the field. The Heat’s General Manager for Commercial, Marketing & Corporate Affairs noted the natural fit between summer cricket and holiday travel, as both reach their peaks during the same season.
Coinciding with the Heat’s new partnership, Royal Caribbean will return the Voyager of the Seas to Brisbane as part of its 2025‑2026 Australian season. The vessel is scheduled to begin 45 sailings to the South Pacific, New Zealand, and Australia’s eastern coast between November 2025 and April 2026.
The partnership draws upon the shared emphasis on family entertainment typical of both cricket and cruise vacations, and will include in-match activations, off-field community events, and travel benefits for club members throughout the southern summer.