Princess Cruises enhances Premier and Plus packages based on guest feedback

   July 22, 2025 ,   Cruise Industry

Princess Cruises has unveiled updates to its Premier and Plus fare bundles (effective bookings from July 22nd) for 2026 voyages. These revisions are grounded in passenger requests and introduce enhanced dining flexibility and shore excursion credits, while streamlining less-used features.

The Premier option now includes a shore excursion credit tiered by voyage length—US$100 for 6–9 days, US$200 for 10–20 days, and US$300 for sailings exceeding 21 days—and continues to provide unlimited beverages up to US$20 per serving, casual and specialty dining, high-speed Wi‑Fi for up to four devices, OceanNow and room service fee waivers, digital photo packages, reserved theatre seating, and a daily crew appreciation gratuity. 

Package rates rise to US$100 per person per day (up from US$90), with Sphere-class vessels such as Sun Princess and Star Princess priced at US$105.

The Plus bundle now offers four casual dining credits per sailing—two more than previously—while retaining its beverage package, single-device Wi‑Fi, room service and OceanNow waivers, and crew appreciation tip. This package is priced at US$65 per person per day, rising from US$60; Sphere-class versions increase to US$70.

To accommodate these changes, Princess has removed underutilised benefits, including premium desserts, juice bar access, Medallion shipping, fitness class access, and prize drawings. 

The cruise line asserts the adjustments offer passengers savings of 50–70% compared to purchasing each service individually.

Alfredo Jimenez, Vice President of Onboard Revenue, explained that the enhancements reflect the cruise line's ongoing efforts to make its offerings more flexible, enriching, and tailored to guest preferences, ultimately aiming to create a more rewarding and personalised cruise experience.