Costa Cruises has introduced a structured approach to its shore excursion program, dividing its offerings into four distinct categories designed to align with the varied interests of modern travelers.
The new system—comprising See It All, Icons, Fun for Family, and Extraordinary—marks a refinement of the company’s strategy for land-based exploration, ensuring guests experience destinations in ways that best match their travel style and expectations.
The reorganization reflects Costa’s intent to create more meaningful shore experiences. By emphasizing thematic variety—ranging from cultural immersion and adventure to family engagement—the cruise line provides guests with opportunities to explore each destination through a tailored perspective rather than a uniform itinerary.
The See It All category caters to travelers seeking a comprehensive introduction to each port of call. Designed as an overview of key landmarks and attractions, these excursions allow guests to experience the defining features of a destination within a single, cohesive journey. They are particularly suited to those with limited time ashore who wish to gain a full sense of a city or region without sacrificing depth or variety.
The Icons category focuses on the world’s most recognized landmarks, offering travelers access to renowned sites often characterized by long queues or limited availability. Through priority entry and expert local guidance, participants can explore historical and cultural landmarks—such as the Colosseum in Rome, the Eiffel Tower in Paris, or the pyramids of Giza—in greater detail and with an enriched understanding of their significance.
For multi-generational travelers, the Fun for Family category provides shared experiences that appeal across age groups. These excursions are designed to balance entertainment and education, offering activities that engage both children and adults. Under the supervision of Costa’s Squok Club team, families can participate in local crafts, interactive learning, and outdoor adventures crafted to foster connection and discovery among all members.
The Extraordinary category targets travelers with a taste for adventure. These excursions focus on rare and exhilarating experiences—such as diving, rafting, and exploration of remote landscapes—intended for those seeking to move beyond conventional sightseeing. By introducing options that blend physical challenge with natural beauty, Costa extends its portfolio to encompass the growing demand for active and experiential travel.
To simplify the selection process, Costa Cruises has enhanced its booking system, enabling guests to filter excursions according to personal interests. The My Explorations Package further supports this initiative, allowing travelers to pre-book excursions within the See It All category and customize their itineraries before departure. This structured approach facilitates efficient planning and ensures access to popular tours that often sell out quickly.
Costa Cruises’ revised shore excursion framework represents a shift toward greater personalization within the cruise industry. By dividing its offerings into distinct experiential themes, the company provides a clear structure that helps travelers identify the type of journey that suits them best. The initiative underscores Costa’s commitment to refining the art of destination discovery, transforming time ashore into an integral and thoughtfully curated component of the cruise experience.