RCG-Royal Caribbean Group officially opens Santorini Beach Club

   April 29, 2026 ,   Cruise Industry

In the waters of the Aegean, where passenger traffic presses heavily upon limited anchorages, RCG-Royal Caribbean Group has brought into service its first private shore installation in European waters with the opening of the Royal Beach Club Santorini on April 27th, 2026. The facility stands as the line’s initial venture of this kind in the region, following similar developments elsewhere in its network. 

Access to the site is restricted to passengers sailing under the group’s brands, including RCI-Royal Caribbean, Celebrity Cruises and Silversea, while provision has also been made for entry by local Greek residents under controlled conditions. 

The beach club is integrated into a packaged shore programme known as the Ultimate Santorini Day, through which passengers are conveyed between designated points on the island. The arrangement affords time ashore along a volcanic sand coastline, where fixed amenities include sheltered loungers, provisions for prepared meals and beverages, and service areas arranged for continuous supply. 

The same itinerary extends inland, directing visitors toward the settlements of Oia and Fira, where established patterns of shore leave include passage through narrow streets, commercial quarters and vantage points overlooking the caldera. 

Company statements have indicated that the Santorini installation forms part of a wider programme intended to expand a portfolio of controlled destinations to 8 sites by 2028, following the earlier commissioning of a comparable facility in Nassau and with further locations already under development, including projects in the South Pacific.