Each year, MSC welcomes 350,000+ children on its cruise liners, with a comprehensive entertainment schedule featuring hundreds of hours of themed activities per week. "Cruise kids" can play in up to 7534 ft2 of dedicated shipboard space with separate rooms for different age groups, virtual games (consoles and arcade machines), large aqua parks with slides, and more.
With the upcoming launch of Grandiosa, MSC is now introducing 3 new activities for children: MSC Dance Crew, The Drone Academy, Spy Mission, plus Cabin 12006 (new web series that targets teenagers).
- MSC Dance Crew was developed via a partnership with Fremantle, the company behind the globally successful TV talent shows including The X Factor, Idols, and Got Talent series. The new competition experience sees teams of 12-17-year-old passengers battling it out to win the title of dance crew of the year.
- The Drone Academy, via a partnership with London-based immersive agency, The Department, is taking place in the Sportsplex venue of MSC Grandiosa. The high-tech drone relay race comes to life at night due to fluo effects and glowing drones. Teenagers are trained on drone piloting skills prior to competing in teams to race through the 4,197 ft2 arena navigating 15 obstacles in the fastest time possible.
- Spy Mission is where young audiences play a central role, a first for MSC Cruises. Guests are led through different scenes, taking place throughout the cruise ship to unravel unique storylines, follow clues and solve the mystery in order to win a host of MSC prizes.
- New Teens Web Series ‘Cabin 12006’ launching early 2020. After the success of ‘Kelly & Kloe Onboard’, the kid’s web series of MSC Cruises running for 3 seasons and attracting more than 5 million views, the company is introducing a new web series targeted at teens. Filming is currently underway on the new MSC Bellissima, with the episodes due to launch early 2020.