Royal Caribbean officially drops "cruises" from its name

   July 31, 2020 ,   Cruise Industry

The parent company Royal Caribbean (RCL) officially dropped "cruises" from its name on Thursday, July 30, according to a press release. The company also made changes to its logo. 

It first used the brand new name "Royal Caribbean Group" rather than the old one "Royal Caribbean Cruises Ltd" in the first-quarter earnings report in May. However, the cruise line had not confirmed the change.

Logo changes include sharpening the points of the crown and anchor as well as adding a surrounding circle.  

“The name is simpler, fresher and more modern. It’s also more descriptive—Royal Caribbean Group sounds like a parent company name, reflective of our growth and evolution since we last updated our identity more than 20 years ago,” said Richard Fain, Royal Caribbean Group chairman and CEO.

Royal Caribbean Group logo

The old name "Royal Caribbean Cruises Ltd" was often confused with RCL's largest brand - Royal Caribbean International (RCI). The parent company owns a number of other lines, including Azamara, Celebrity Cruises and Silversea.

Royal Caribbean suspended cruises through the end of September 2020.

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