Atlas Ocean Voyages launches new marketing campaign, “At Last… Atlas”

   November 20, 2020 ,   Cruise Industry

AOV-Atlas Ocean Voyages (a brand owned by Mystic Cruises) announced a new marketing campaign called “At Last… Atlas”.

Supporting the travel advisor community as well as appealing to travellers’ desire to explore the world again, the campaign will be released across social media, national consumer and trade print magazines throughout next year.

The luxe-adventure brand partnered with Grammy-nominated singer, songwriter, and actress Ashley Tamar in order to create a video that is the centerpiece of "At Last… Atlas" in the U.S. With Ashley providing the soulful vocals of an iconic song, the music video underscores travellers' longing as they look forward to returning to cruising.

According to Alberto Aliberti (AOV's President), the new ad campaign message promoted "the simple and timely invitation to travelers to return to cruising."

“We’re lucky to have the chance to collaborate with a highly regarded and recognized Grammy-nominated singer, songwriter and actress. Ashley Támar takes the song’s classic lyrics and instills a spirit that encourages travelers to return to the elegance and joy of cruising with Atlas. There’s a lot of pent-up demand to return to cruising and this campaign showcases Atlas’ unforgettable, once-in-a-lifetime experiences aboard World Navigator starting in July 2021.”

Atlas Ocean Voyages (established in 2019) is a polar travel company specializing in expedition cruises to Antarctica using vessels with ice-strengthened hulls. The company's first charter boat is World Navigator (2021), to be followed in 2022-2023 by the sisterships (fleetmates) World Traveller (2022), World Seeker (2022), World Adventurer (2023), World Discoverer (2023).

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