NCL-Norwegian Cruise Line launched globally a new brand campaign called “Break Free”. It encourages travellers to look beyond 2020 and towards a future when they could reconnect with the places and people they have missed most.
Encouraging passengers to revive their destination dreams, the campaign which will run across print, digital, radio, and TV marks NCL’s return to the mass media marketplace since March when the line voluntarily suspended all sailings due to the growing concern of the global Coronavirus (COVID-19) pandemic.
The spots, set to the lyrics of “I Want to Break Free,” by Rock and Roll Hall of Famer Queen, air in key UK cities like Los Angeles, New York, Boston, Philadelphia, Tampa, Port Canaveral (Orlando) and Miami FL, as well as internationally - in Latin America, South America (Brazil), Australia, Middle East, Europe (Germany, Spain), the UK.
Launched in tandem with brand new itineraries available across the fleet and the Black Friday Sale, NCL’s best deal of the year, passengers can plan their next journey well into 2023 while taking advantage of 30% off any cruise and receiving all 5 "Free at Sea" offers - specialty dining, open bar, WiFi, shore excursion credits plus discounted rates for family members and friends.