Virgin Voyages has launched a new e-learning platform for travel advisors, a 4-tiered programme called Seacademy.
The company, which refers to travel advisors as First Mates, said that the online platform would serve as a "one-stop shop and resource tool for First Mates."
According to Virgin, travel advisors can learn at their own pace and get increased product knowledge as well as access to perks.
The Seacademy features 4 learning levels designed to educate travel advisors "in different areas of the brand, ranging from destinations and Shore Things to onboard events and gigs." Each of the levels will come with its own "unique reward to encourage First Mates to complete each tier at their own pace."
Benefits feature bonus commission vouchers, access to pre-inaugural events, special rates, and onboard credit. Advisors who complete each tier receive social media assets in order to promote their standing to customers.
According to John Diorio, Virgin's associate vice president of North American sales, the line already offered "a learning program with Facebook Live events, webinars and more," but that the e-learning platform had been created in direct response to requests from travel partners.
Diorio said they had conducted a survey, and 96% of First Mates had told them "an e-learning platform would be a valuable addition."
Virgin Voyages said that advisors who complete the Violet (first tier) on/before January 31, would receive an invite to sail onboard either Scarlet Lady or Valiant Lady in 2021.
Last week, the cruise line said it would resume service on its first vessel, Scarlet Lady, from Miami Florida on May 9.
Valiant Lady, the second ship of the line, currently under construction, is scheduled to launch from Miami FL on November 14.