CCL-Carnival Cruise Line extending partnership with Starboard Cruise Services

   September 22, 2022 ,   Cruise Industry

CCL-Carnival Cruise Line extended its partnership with the at-sea retailer and LVMH Moet Hennessy Louis Vuitton company Starboard Cruise Services, for 5 additional years (thru 2027).

The company will continue to provide retail offerings across 9 of Carnival Cruise Line’s ships as well as introduce Starboard on Carnival Celebration.

Lisa Bauer, president and CEO of Starboard said their extensive and successful partnership with Carnival uniquely positioned them to build upon their track record of keeping families at the centre of their retail offerings and bringing to life fun retail vacation experiences.

“Our dedicated account team of industry experts is excited to continue taking Carnival’s memorable vacation retail concepts to the next level with new offerings and a revamped commercial model.”

Starboard Cruise Services has worked with CCL since 1992. The company provides retail onboard Carnival's Dream, Freedom, Horizon, Legend, Magic, Miracle, Pride, Sunrise, and Sunshine ships.

Carnival Celebration cruise ship

Jeremy Schiller, vice president of retail operations for Carnival said that Starboard was a trusted retail partner who knew exactly what their guests wanted and expected - "more Carnival branded assortments and products" that reminded them of where they had traveled to with the line.

“As retailers, we saw more opportunity to really kick it up a notch on Carnival Celebration, so we’re excited to see how our guests love our new offerings as much as our classics.”