In commemoration of a century of cruise collections influencing the esteemed fashion landscape, Cunard Line has collaborated with second-hand fashion pioneer Bay Garnett and pre-loved styling service Circle of Style to unveil the "Cunard Capsule Cruise Collection." This capsule collection draws inspiration from the evolution of cruise couture fashion since the 1900s.
To mark the launch of the new capsule collection, Cunard and Circle of Style are providing style enthusiasts an exclusive opportunity to craft their unique pre-loved cruise wardrobes for their upcoming voyages through a personalized styling service. The first 100 individuals to visit the site and follow the instructions will gain access to this styling service. Paired with a Circle of Style expert, these fortunate 100 will receive a curated wardrobe inspired by the Cunard Capsule Cruise Collection, available for purchase for their next cruise.
Bay Garnett, a trailblazer in second-hand fashion, expressed the richness and vibrancy of ideas and inspiration derived from past fashion moments, highlighting the fascinating journey of delving into Cunard's photographic archive for inspiration. The process of curating ten contemporary ensembles, each inspired by a quintessential fashion moment from its respective decade, is characterized as a delightful and captivating project.
The exclusive Cunard Capsule Cruise collection is inspired by Cunard's extensive archive images, featuring ten looks from ten decades of cruising, each reflecting the fashion trends of its time. Ranging from the refined styles of the 1900s to the vibrant colors of the 1970s and the contemporary cool of the 1990s, each piece in the collection celebrates the style of its decade with a modern twist, catering to present-day style enthusiasts.
Fashion has played a significant role in Cunard's heritage over the decades, from hosting iconic celebrities to pioneering transatlantic fashion week cruises. The capsule collection aims to capture the enduring link between glamour, fashion, and cruising, offering guests the opportunity to embody this spirit, irrespective of their individual styles.
Within the capsule wardrobes, a selection of pre-loved pieces from renowned designers like Chanel, Burberry, A.P.C, Alexander McQueen, and others from Circle of Style's archive will be available for purchase.
Katie McAlister, President of Cunard, expressed excitement about bringing this partnership to life, offering customers the chance to celebrate a century of cruise couture. Embracing history in a modern yet relevant manner, the collection reflects Cunard's enduring commitment to fashion as an integral aspect of its cruising heritage.