Hapag-Lloyd Cruises, a prominent operator in the luxury and expedition cruise sector, has become a Regional Member of Cruise Lines International Association (CLIA) in Australasia. This strategic move aims to enhance the company's presence and engagement within the Australian and New Zealand markets.
By joining CLIA Australasia, Hapag-Lloyd Cruises gains access to a network of over 6,000 travel agents in the region, facilitating stronger connections with the travel trade community. The membership also positions the cruise line to participate more actively in discussions with policymakers and industry stakeholders, aligning with CLIA's broader advocacy efforts.
The inclusion of Hapag-Lloyd Cruises comes at a time when there is a notable increase in demand for luxury and expedition cruising experiences. CLIA Australasia's Managing Director, Joel Katz, acknowledged the cruise line's alignment with current market trends, highlighting its operations in dynamic areas of cruising that cater to travelers seeking extraordinary destinations with high levels of comfort.
Elvir Johic, Director of Sales at Hapag-Lloyd Cruises, indicated that the company is focusing on expanding its footprint in the Australian and New Zealand markets with renewed vigor. The CLIA membership is viewed as an effective platform to connect with regional travel agents and showcase the cruise line's unique offerings that blend luxury with expedition-style voyages.
Hapag-Lloyd Cruises operates a fleet that includes the luxury vessels MS EUROPA and MS EUROPA 2, as well as the expedition ships HANSEATIC nature, HANSEATIC inspiration, and HANSEATIC spirit. All five ships have received the highest rating of five stars from Insight Guides Cruising & Cruise Ships 2025. Since 2020, the brand has been part of TUI Cruises GmbH, a global member of CLIA, and has recently undertaken a comprehensive brand identity revision focusing on individualized guest experiences.