Virgin Voyages has entered a strategic partnership with Google Cloud to integrate generative artificial intelligence across its global operations. The collaboration includes the deployment of more than fifty specialized AI agents developed on Gemini Enterprise, Google’s agentic AI platform designed to extend enterprise-scale functionality to all employees.
The first of these agents, known as “Email Ellie,” has already demonstrated significant business results, contributing to a record-breaking sales month for the cruise line and validating Virgin Voyages’ long-term AI strategy. Developed internally by the company’s creative team, the agent produces hyper-personalized marketing communications, reflecting the brand’s distinctive tone and character. By training the system on internal style frameworks, Virgin Voyages has used “Ellie” to increase marketing reach while preserving the company’s recognizable voice.
Since implementation, “Email Ellie” has reduced the time required to generate campaign copy by approximately forty percent, allowing the marketing team to concentrate on higher-value initiatives such as new itinerary promotion and advanced personalization strategies. The adoption of AI-generated campaigns has also yielded measurable commercial impact, including a reported 28% increase in year-over-year July sales.
Virgin Voyages’ Chief Executive Officer, Nirmal Saverimuttu, explained that the collaboration with Google Cloud allows employees to dedicate more time to creative and guest-centric work, viewing “Email Ellie” as the first in a series of agents designed to enhance both operational efficiency and brand engagement.
The partnership’s scope extends beyond marketing. Virgin Voyages and Google Cloud are jointly developing additional AI agents to optimize the guest journey—both prior to sailing and while onboard—and to streamline crew operations by automating routine processes. With “Email Ellie” now fully embedded in the company’s email systems, Virgin Voyages continues its digital transformation, positioning itself as a technological innovator within the cruise and travel sectors.
Matt Renner, President of Global Revenue at Google Cloud, noted that Virgin Voyages exemplifies how domain expertise combined with Gemini Enterprise can empower organizations to create AI-driven solutions that deliver measurable results beyond traditional automation.