Only 3 to 4 years ago, NCL-Norwegian Cruise Lines counted a few hundred Israeli passengers as customers. Currently, Israel represents company's 7th largest market with plans to attract more guests.
According to President International for NCLH-Norwegian Cruise Line Holdings - Harry Sommer, regional vice president Nick Wilkinson had identified Israel as a deep potential market, so they started putting little resources in and really found that Norwegian Cruise Lines products resonated with Israeli consumers.
Image: Port of Haifa (Tel Aviv, Israel)
Sommer added that for a country the size of Israel to be NCL's 7th largest market was nothing short of amazing, and they were not done. One of the reasons he came here so often was because they saw huge future potential too and thought they could double that market in the next 2 to 3 years.