The multi-platform campaign, created with Grace Creative (LA-based agency), reaches audiences via prints, digital media, and TV.
Seabourn has a decades-long reputation as one of the most exclusive ocean travel & expedition travel companies in the world. Its luxury small-ship fleet offers unique access to the most remote and pristine locations.
The campaign rolls out ahead of Seabourn’s 2022 inaugural expedition cruises and is designed to engage travelers who are passionate about exploring new destinations of inspiring activity, culture, and beauty at the most opportune “moment” in their lives.
“Seabourn Moments” are key to the campaign - they are the personal, often-unexpected services and experiences that distinguish a Seabourn cruise from all other forms of luxury travel. These surprise & delight moments have become a recognized part of the line's transformative experience.
According to market research conducted by Grace Creative, women 50+ make 87% of travel decisions, hold ~USD 19 trillion in assets, and account for ~80% of travel advisors who are vital to the Seabourn's business.