Virgin Voyages introduces special-edition “Limitless Voyage” (Scarlet Lady ship) with JLo

   February 11, 2023 ,   Cruise Industry

The American celebrity Jennifer Lopez (JLo) and the British billionaire and entrepreneur Richard Branson join forces to create a collaboration on the high seas focused on women/entrepreneurship.

Tapping into her role as Chief Entertainment and Lifestyle Officer and inspired by Jennifer’s passion to encourage others to live limitlessly, the Virgin Voyages brand is introducing a special-edition “Limitless Voyage,” taking place onboard Scarlet Lady’s April 14th-19th Dominican Daze itinerary.

Lopez, a Grammy-nominated/People’s Choice Icon Award Winner, made waves with Virgin Voyages in the past, gifting 1,000 vacations to JLovers, then introducing JLo Beauty in onboard retail shops.

Most recently, she offered Virgin's Sailors an exclusive advanced screening of the new hit movie “Shotgun Wedding,” which debuted on January 27th on Amazon Prime.

Building on the unparalleled partnership, Virgin is introducing a special-edition cruise with Jennifer Lopez’s Limitless Labs, an organization focused on changing the game for women to up-level their lives via equal access to opportunities, capital, and education.

Scarlet Lady cruise ship

The opportunity with Virgin and Limitless Labs gives Sailors an opportunity to recharge during "the escape of a lifetime" with special events that strike the best balance of networking, relaxation, and play. Setting sail on April 14th from Virgin Voyages’ homeport in Miami Florida, passengers will be treated to specially curated programming inspired by JLo and her Limitless Labs.

The itinerary features everything from connection opportunities/panel discussions led by women entrepreneurs to well-being programming designed to restore Sailors’ energy.