Virgin Voyages announced that it's officially open for business for travel partners in the UK, Canada and USA.
The adults-only new cruise brand says it refers to travel partners as First Mates, so the company opened registration on its dedicated online platform FirstMates.com. Beginning February 5, the platform will offer all tools that are needed for First Mates to be immersed in everything that Virgin Voyages has to offer, such as downloadable in-store and digital marketing materials, interactive learning materials and much more.
Virgin Voyages is due to kick off ‘Cabin Fever’ February 6, which is a learning campaign for First Mates on the cabins and suites aboard Scarlet Lady as they prepare to go on sale. The platform will make bookings for the new brand’s 2020 inaugural season as of February 14 and can contact the Sailor Services team of the company from February 5 in case they have clients with pre-sale deposits.
First Mates registered to do business with the cruise line before the on-sale date February 14 will have the chance to enter and win tea with Sir Richard Branson (opt-in to sweepstakes by 11:59 EST February 13).