Carnival Cruise Line is partnering with the world-famous basketball team Harlem Globetrotters to serve as the official cruise line sponsor of the group. Carnival-inspired activations will take place at more than 150 shows per year.
With parent Carnival Corporation, the Carnival cruise company will be involved in the exhibition games of Harlem Globetrotters through giveaways, joint marketing efforts, and in-game integrations including a designated Choose Fun Zone seating area, special player interactions, décor, and more. The collaboration will provide Carnival Cruise Line with traditional marketing assets to support the charitable partners’ initiatives.
A video shot on Carnival Horizon featuring the team stars Dragon Taylor and Hammer Harrison demonstrates basketball players’ skills. Players are inducted into Naismith Memorial Basketball Hall of Fame for dribbling, shooting and dunking as well as with crowd interaction. The Harlem Globetrotters have performed for over 148 million fans in a total of 124 countries since the inception in 1926, and now, perform 400 shows per year.