Virgin Voyages Introduces Smart Wearable Technology

   February 8, 2020 ,   Cruise Industry

Virgin Voyages revealed “The Band” – the line's new wearable technology that is made from recycled ocean plastic expected to unlock voyage adventures for future Sailors upon Scarlet Lady's debut on April 1.

Brought to life via a partnership with BIONIC Yarn, a material engineering leader who is committed to addressing plastic pollution in coastal and marine environments, Virgin Voyages created the next-level smart wearable technology in the travel industry that is equal parts stylish and functional. The eco-chic, lightweight accessory is nautically inspired. It can be taken home as a post-cruise keepsake by all Sailors.

As part of planning for their voyage, Sailors can receive The Band through the mail before stepping onboard. Being easily activated with the tap of the wrist, The Band is a wallet', hands-, and worry-free way for guests to:

  • access their staterooms, serving as a room key
  • board the ship with ease
  • pay for the drinks tab and make onboard purchases
  • VIP pass for Suite Sailors in order to enter Richard’s Rooftop
  • pinpoint location for delivery of Shake for Champagne
  • game at the casino.

Scarlet Lady cruise ship

To complement the ease of navigation of The Band, The Sailor App will be offered in the coming weeks for customers to complete the check-in process, as well as book Shore Things and much more.

To continue the commitment of Virgin Voyages to create Epic Sea Change for All, The Band's rope material is built entirely from BIONIC yarn. It contains 6 grams of coastal and marine plastic which is equivalent to 50% of a plastic water bottle washing ashore.

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