MedCruise (world's largest cruise port association which promotes the cruise industry in the Mediterranean, Adriatic Sea, Black Sea, Red Sea, Europe's Atlantic Coast) recently launched an online marketing campaign to run during 2021 that supports its member cruise lines and port destinations for the resumption of voyages.
The campaign is divided into 5 different experiences presented in short videos. The purpose is to remind cruisers and potential new customers of the wonders that MedCruise companies and ports are offering.
MedCruise has focused its marketing strategies primarily within the cruise industry. For the first time, the Association is making a major investment in the end-consumer.
According to Maria Cano (MedCruise's Director of Marketing), the current Coronavirus (COVID-19) crisis is strongly hitting the industry.
"MedCruise believes that now, more than ever, it is time to support the cruise industry, it is time to innovate, and it is time to think outside the box. In hard times, new and positive ideas are needed. This new online marketing strategy responds to this new era. MedCruise creates, adapts, and innovates to continue giving the best to its members and to the industry”.