A new TV advert ‘What a night’ premiered on September 13 across national broadcasting channels as P&O celebrates international cruises resuming on September 25, 2021.
Various experiences that can be found on a P&O Cruises UK vacation and the memories which endure after a holiday has ended are the themes in the new campaign, developed in conjunction with the Snap creative agency and production company Some Such.
The 40-second ‘What a night’ version, features a couple that is recounting holiday memories from P&O Cruises' newbuild Iona and will run through November.
Each film features real-life relationships and will build on the company's multi-channel campaign of “Holidays as varied as you.”
The advert’s launch coincided with P&O Cruises' return to international travel later in September as Iona begins holidays to the Canary Islands, Spain, and Portugal on September 25 and the line looks ahead to the forthcoming launch of the new ship Arvia in December 2022.