With less than 3 months remaining until the debut of its newest vessel, the UK-based Cunard Line unveils a glimpse into the enhanced retail offerings awaiting voyagers aboard the Queen Anne.
Renowned as the paramount luxury cruise liner globally, Cunard introduces a distinctive array of 115 esteemed household brands slated to grace the ship, ranging from renowned watchmakers Bremont to the esteemed beauty division of French fashion icon, Chanel.
Of these brands, 27 mark inaugural collaborations for Cunard, including names like Hugo Boss, Raishma, Chapel Down, Whittard, and 886 Royal Mint. Notably, Garrard, the UK's premier official crown jeweler, will establish its first onboard boutique within a Cunard vessel.
In tandem with a meticulously selected assembly of fellow Walpole brands, MS Queen Anne ushers in a new epoch of maritime retail. Walpole, serving as the authoritative entity for British luxury, welcomed Cunard into its ranks in 2019.
The ship's reimagined retail venues, meticulously crafted by Sybille de Margerie, offer winding pathways to evoke exploration and fascination, facilitating intuitive navigation through distinct sections with seamless transitions.
From luminous boutiques affording breathtaking ocean vistas showcasing coveted jewelry, attire, accessories, and gifts, to thoughtfully curated assortments of pre-owned designer accessories for a sustainable indulgence, Queen Anne presents various distinctive spaces to animate products through immersive encounters.
The Grand Lobby Boutiques stand as the pinnacle of retail indulgence, hosting the maiden Garrard fine jewelry boutique at sea, along with Queen Anne's Cabinet of Curiosities and Experience Lounge.
The Cabinet of Curiosities introduces a captivating new concept with 38 display cases exhibiting curated treasures from diverse luxury brands, honoring the allure and mystique of travel.
This immersive rotunda gallery showcases a panoramic array of collectibles, jewelry, fashion, and art from Cunard's partner brands, such as Chanel and Bremont, available for purchase alongside unprecedented treasures from the luxury cruise line's archives.
Another highlight of Queen Anne's elevated retail offerings is the Experience Lounge, where retail intersects with culinary delights, enabling the ship to elevate activations and events in a stylish setting.
To enrich the guest experience further, Queen Anne will feature a dedicated Shopping Host, a unique role within the Cunard fleet. This personal shopping concierge will possess extensive knowledge of the available assortment and brand narratives, ensuring guests enjoy a fulfilling retail experience.
Moreover, a personalization desk will be on hand for guests desiring to imbue their purchases with a personal touch through engraving, embossing, and more.
Throughout its inaugural season, Queen Anne will embark from Southampton England on itineraries encompassing the Mediterranean, Baltic/Scandinavia, the Canary Islands, and the Norwegian Fjords, offering passage to 60+ distinctive destinations across 16 countries, including several of Europe's most captivating ancient cities.