Princess Cruises changed its alcohol-inclusive beverage package and upped its price. Rolling out fleet-wide, these changes were implemented initially on Golden Princess.
Previously popular as All-Inclusive Beverage Package, priced at US$59 per day, per person, the package covered drinks up to the value of US$14 including beers, wine by the glass, spirits, cocktails, as well as shakes, juices, water bottles and soft drinks. Passengers would also receive up to 40% discount on bottles of wine priced at US$100 or less.
However, the new Premier Beverage Package costs US$86.99 and includes all wine by the glass, beer and cocktails under US$16, as well as bottled water, fresh juices, shakes and fountain sodas. The package put a limit on the number of alcoholic drinks purchase at 15 per day, per person. The line reduced the amount of discount passengers receive on bottles of wine under US$100 to 25%. The package is not available for cruises less than 7 nights for Australia-based itineraries or fewer than 2-nights for all other itineraries.
As part of its Premier Beverage package, Princess Cruises have kept the unlimited availability of fountain sodas, bottled water (500ml), specialty coffees and teas, fresh juices (if available), Smoothies and milk shakes (if available), Red Bull energy drinks, Frappe’s at Coffee & Cones.
In addition to keeping the unlimited offerings, the line enhanced the value of the package via adding alcoholic beverages up to AU$16, and offering 25% off all bottles of wine, as well as including a 1-litre bottle of water (sparkling or still) free when guests dine at specialty dining restaurants.