Dubrovnik Croatia and CLIA (Cruise Lines International Association) signed an MoU (Memorandum of Understanding) to work together in efforts to protect and preserve the cultural heritage of Dubrovnik via responsible tourism management policies.
Dubrovnik City is a popular Central European travel destination on Croatia's Adriatic coast. The city believes that "the adoption of best practices for long-term destination management will benefit residents and visitors alike." It aims to establish itself as sustainable tourism's model in the Adriatic region. The collaboration is expected to focus both on investment in improved tourism infrastructure and adherence to globally recognized best practices.
The MoU was signed by CLIA's President and CEO Kelly Craighead and City's Mayor Mato Frankovic (representing the public and private sector stakeholders of the community).
Planned actions include the establishment of a group, which will work to engage key stakeholders, such as international organizations and the local community; collaborating to create a roadmap for stewardship of the port city, based on UN sustainable tourism criteria; developing a “Respect the City” visitor education campaign; and enforcing the previously developed 2020 cruise ship berthing policy.