The new travel brand "Ambassador Cruise Line" (UK-based company founded by senior management of CMV-Cruise & Maritime Voyages/2020- bankrupt) plans to commence operations in April 2022 with a former CMV boat.
The Purfleet-on-Thames-headquartered Ambassador (where was also CMV's head office) acquired the former P&O Australia ship Pacific Dawn that will be renamed Ambience.
The 1991-built (as Princess Cruises' Regal Princess) sailed for 13 years as "Pacific Dawn" - up to 2020 when the vessel was due to enter service with CMV as "Amy Johnson". Following the CMV's collapse, the boat was sold to Ocean Builders and became the "Crypto Cruise Ship" Satoshi (floating off-Panama), but this plan also collapsed. Pacific Dawn was reportedly sold for scrap but later the news emerged that she had been acquired by an undisclosed European shipowner.
Ambassador Ambience will undergo an extensive refit so that she would meet the maritime industry's latest regulations that are expected to enter force in the next few years.
The ship's max passenger capacity will be limited to 1400 (reduced from 1915), which means that the space ratio of 50 would be comparable to cruise ships operating in the luxury market segment.
With MS Ambience Ambassador Cruise Line will target the 50+ UK source market and the boat will be homeported in London-Tilbury England. All voyages will be roundtrips from Tilbury, and no fly-cruises will be offered.
Ambassador Ambience is scheduled to sail to ports in the Caribbean (including Cuba), Northern Europe, Iceland, Greenland, Canada, Canaries, Cape Verde, ex-UK Transatlantic crossings. The Maiden Voyage will be a 4-night mini-cruise to Hamburg Germany and is scheduled to begin on April 6, 2022.