Virgin Voyages announced it will give away a total of 2021 cruises as part of the line's new “Shipload of Love” promotion paying tribute to unsung heroes and the ones who have positively impacted others’ lives.
The company said in an announcement the "2021 free cruises" initiative was meant to pay tribute to those who had impacted their lives in a meaningful way.
“No good deed is too small, and no individual is to be overlooked. Love and beauty exist in the eye of the beholder, including our unsung heroes, who have shown us that their embrace makes the world a better place.”
“Shipload of Love” will launch on Valentine’s Day, which coincides with the 1-year anniversary of the delivery of Virgin Voyages' first ship, Scarlet Lady.
The year-long giveaway begins by opening up the first 1000 nominations on February 14. Entrants have to submit a short video, sharing their nomination and demonstrating why their nominee should sail. Submissions are accepted through March 16.
In addition to submitting a video on Virgin's website, participants are encouraged to share across the social channels, including Instagram, Facebook, and Twitter, for additional cabin giveaways over the next weeks.
For her inaugural season later in 2021, Scarlet Lady will sail Caribbean itineraries, all with calls at the Virgin-owned Beach Club at Bimini Island Bahamas.