Virgin Voyages promised cruisers a "whale of a time" with a mermaid twist.
The new adults-only cruise brand made its North American debut on October 6th with a 4-day "MerMaiden Voyage".
Passengers (called "sailors") boarded Scarlet Lady in PortMiami Florida USA and visited Nassau and Bimini Islands (Resorts World Bimini Bahamas), according to a company press release. The voyage featured social media content and mermaid-themed events that matched the scarlet-tailed logo of the ship.
Virgin chronicled sneak peeks of its fantasy adventures with Twitter posts showing the line had professional mermaids attend its cruise equipped with realistic silicone tails. Some of the mermaids hung out poolside at the Beach Club or swam in the Caribbean waters throughout the journey.
Virgin was expected to make its debut in America in 2020, but the COVID crisis pushed its plans back over a year.
Scarlet Lady had a "successful preview season" in the UK before the relocation to Miami.
While in the near future the line will not be making any additional MerMaiden Voyages, passengers will be able to book a 4-night "Fire & Sunset Soirees" itinerary that visits Nassau (New Providence Island) and Bimini Island (Resorts World Bimini). Alternatively, they can choose the longer 5-night "Mayan Sol" and "Riviera Maya" itineraries visiting ports in Quintana Roo/Caribbean Mexico's Riviera Maya (Costa Maya, Cozumel and Playa del Carmen) before the Biminis.