The Emirates Airlines and Hapag-Lloyd Cruises have entered into a formal partnership agreement aimed at delivering integrated luxury air and sea travel offerings. The collaboration will commence with the 2026-2027 season and is structured to deliver seamless passenger transitions between Emirates' global route network and Hapag-Lloyd Cruises’ fleet of luxury and expedition vessels.
The initiative will see both operators jointly develop and promote bespoke fly-cruise travel packages, targeting premium markets and high-end travel distributors. Central to the agreement is the coordinated alignment of Emirates’ flight schedules and Hapag-Lloyd’s cruise itineraries, enhancing logistical connectivity for embarkation and disembarkation points across regions including the Indian Ocean Islands, Africa, Asia-Pacific, and Australasia.
Strategically, the partnership includes the creation of cruise-dedicated fare blocks and reserved capacity on selected flights, reflecting seasonal deployment and guest demand trends. Additionally, the agreement outlines the integration of premium ground services, passenger handling, and data exchange protocols designed to uphold the service standards expected at the upper tier of global travel.
The cooperation will extend across the Hapag-Lloyd fleet, specifically MV EUROPA 2, HANSEATIC inspiration, and HANSEATIC spirit. The MV EUROPA 2 offers all-suite, all-veranda accommodations for a maximum of 500 guests, maintaining a relaxed yet refined onboard atmosphere. The expedition-class vessels accommodate no more than 230 passengers, facilitating access to remote destinations via compact, modern ships operated by seasoned expedition crews.
This partnership represents a notable advancement in the integration of luxury maritime and aviation services, underpinned by operational coordination and premium guest experience design.