Holland America is the first and only cruise line certified Sustainable for Alaska Seafood by RFM

   September 7, 2022 ,   Cruise Industry

HAL-Holland America has been awarded RFM-Responsible Fisheries Management certification making it the first and only cruise line to achieve the distinguished credential by serving only certified sustainable and traceable wild Alaska seafood.

RFM certified all 6 of the company's ships that sail to Alaska after an independent audit.  

RFM is a 3rd-party certification program for wild-capture fisheries, aligned with the United Nations Food and Agriculture Organization (FAO) Code of Conduct for Responsible Fisheries. The RFM ecolabel includes the origin of the seafood product and tells consumers where their food comes from each step of the way starting with the Alaska fishers/processors and continuing to the line's receipt of the product and to the traveler's plate.

Usage of the RFM logo signifies the solid commitment to a Chain of Custody program assuring buyers and passengers their seafood is legally harvested and obtained from responsibly managed certified sustainable fisheries, as well as can be traced back to its origin.

Serving Alaska seafood on Holland America ships has long been part of the immersive culinary experiences of the brand. On any Alaska voyage, the line serves 2,000+ pounds of Alaska Salmon, 1,000+ pounds of Alaska cod, 800+ pounds of Alaska halibut, 500+ pounds of Alaska rockfish, and more.

ms Koningsdam cruise ship

Additionally, Holland America rolled out a number of newly created seafood dishes featured in the Dining Room on all 6 of its ships sailing in Alaska this season, including ms Eurodam, ms Koningsdam, ms Nieuw Amsterdam, ms Noordam, ms Westerdam, and ms Zuiderdam. The recipes were developed by HAL's Culinary Council Member Chef Ethan Stowell and ASMI. 

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