Costa Serena
Cruise line
Costa Cruises
Costa Serena current position
The current location of Costa Serena is in East Asia (coordinates 26.22490 N / 127.67343 E) cruising en route to Ishigakijima Island. The AIS position was last reported 2 minutes ago.
All Itineraries Current PositionCurrent itinerary of Costa Serena
Costa Serena current cruise is а 4 days, round-trip Asia from Keelung Taipei From Keelung Taipei. Prices start from USD 717 (double occupancy rates). The itinerary begins on July 23, 2025 and ends on July 27, 2025.
Date / Time | Port |
---|---|
23 Jul 16:00 | Departing from Keelung, Taipei City, Taiwan China hotels |
24 Jul 14:00 - 25 Jul 19:00 | Naha, Okinawa Island Japan |
26 Jul 11:00 - 20:00 | Ishigakijima Island, Sakishima-Yaeyama, Japan Okinawa |
27 Jul 08:00 | Arriving in Keelung, Taipei City, Taiwan China hotels |
Specifications of Costa Serena
Year of build | 2007 / Age: 18 |
Flag state | Italy |
Builder | Fincantieri (Sestri Ponente, Genoa Italy) |
Class | Costa CONCORDIA |
Building cost | EUR 450 million (USD 565 million) |
Engines (power) | Wartsila (42 MW / 56323 hp) |
Speed | 20 kn / 37 km/h / 23 mph |
Length (LOA) | 289 m / 948 ft |
Beam (width) | 38 m / 125 ft |
Gross Tonnage | 114261 gt |
Passengers | 3014 - 3617 |
Crew | 1068 |
Passengers-to-space ratio | 32 |
Decks | 13 |
Cabins | 1507 |
Decks with cabins | 8 |
Last Refurbishment | 2025 |
Sister-ships | Costa Concordia, Costa Pacifica, Costa Favolosa, Costa Fascinosa, Carnival Splendor |
Christened by | Marion Cotillard |
Owner | Carnival Corporation & PLC |
Operator | Costa Cruises |
Costa Serena Itineraries
Date | Itinerary | Departure Port | Price from |
---|---|---|---|
2025 Jun 30 | 4 days, one-way from Naha to Hakata-Fukuoka City | Naha | $615 |
2025 Jul 04 | 4 days, one-way from Hakata-Fukuoka City to Naha | Hakata-Fukuoka City | $632 |
2025 Jul 08 | 3 days, round-trip Asia from Naha From Naha | Naha | $445 |
2025 Jul 11 | 3 days, round-trip Asia from Naha From Naha | Naha | $438 |
2025 Jul 14 | 4 days, round-trip Asia from Naha From Naha | Naha | $565 |
2025 Jul 16 | 4 days, round-trip Asia from Keelung Taipei From Keelung Taipei | Keelung | |
2025 Jul 18 | 4 days, round-trip Asia from Naha From Naha | Naha | $556 |
2025 Jul 20 | 3 days, round-trip Asia from Keelung Taipei From Keelung Taipei | Keelung | $540 |
2025 Jul 22 | 3 days, round-trip Asia from Naha From Naha | Naha | $409 |
2025 Jul 23 | 4 days, round-trip Asia from Keelung Taipei From Keelung Taipei | Keelung | $717 |
2025 Jul 25 | 4 days, one-way from Naha to Sasebo | Naha | $622 |
2025 Jul 27 | 5 days, round-trip Asia from Keelung Taipei From Keelung Taipei | Keelung | $909 |
2025 Jul 29 | 5 days, one-way from Sasebo to Naha | Sasebo | $702 |
2025 Aug 01 | 3 days, round-trip Asia from Keelung Taipei From Keelung Taipei | Keelung | $540 |
2025 Aug 03 | 2 days, round-trip Asia from Naha From Naha | Naha | |
2025 Aug 04 | 3 days, round-trip Asia from Keelung Taipei From Keelung Taipei | Keelung | $537 |
2025 Aug 05 | 3 days, round-trip Asia from Naha From Naha | Naha | |
2025 Aug 07 | 3 days, round-trip Asia from Keelung Taipei From Keelung Taipei | Keelung | $537 |
2025 Aug 08 | 4 days, round-trip Asia from Naha From Naha | Naha | |
2025 Aug 10 | 4 days, round-trip Asia from Keelung Taipei From Keelung Taipei | Keelung | $717 |
2025 Aug 12 | 4 days, one-way from Naha to Hakata-Fukuoka City | Naha | |
2025 Aug 16 | 5 days, one-way from Hakata-Fukuoka City to Naha | Hakata-Fukuoka City | |
2025 Aug 19 | 4 days, round-trip Asia from Keelung Taipei From Keelung Taipei | Keelung | $717 |
2025 Aug 21 | 4 days, round-trip Asia from Naha From Naha | Naha | $496 |
2025 Aug 23 | 4 days, round-trip Asia from Keelung Taipei From Keelung Taipei | Keelung | $720 |
2025 Aug 25 | 4 days, round-trip Asia from Naha From Naha | Naha | $499 |
2025 Aug 27 | 4 days, round-trip Asia from Keelung Taipei From Keelung Taipei | Keelung | $717 |
2025 Aug 29 | 3 days, round-trip Asia from Naha From Naha | Naha | |
2025 Aug 31 | 3 days, round-trip Asia from Keelung Taipei From Keelung Taipei | Keelung | $537 |
2025 Sep 01 | 2 days, one-way from Naha to Keelung | Naha | $223 |
2025 Sep 03 | 2 days, one-way from Keelung to Busan | Keelung | $339 |
2025 Sep 22 | 4 days, one-way from Busan to Subic Bay Freeport | Busan | $353 |
2025 Sep 26 | 5 days, one-way from Subic Bay Freeport to Manila | Subic Bay Freeport | $772 |
2025 Oct 07 | 2 days, one-way from Manila to Kaohsiung | Manila | $185 |
2025 Oct 09 | 2 days, one-way from Kaohsiung to Naha | Kaohsiung | $221 |
2025 Oct 09 | 4 days, round-trip Asia from Kaohsiung From Kaohsiung | Kaohsiung | $883 |
2025 Oct 11 | 4 days, round-trip Asia from Naha From Naha | Naha | $525 |
2025 Oct 13 | 4 days, round-trip Asia from Kaohsiung From Kaohsiung | Kaohsiung | $883 |
2025 Oct 15 | 4 days, round-trip Asia from Naha From Naha | Naha | $525 |
2025 Oct 17 | 4 days, round-trip Asia from Kaohsiung From Kaohsiung | Kaohsiung | $883 |
2025 Oct 19 | 2 days, one-way from Naha to Kaohsiung | Naha | $221 |
2025 Nov 21 | 28 days, round-trip Asia from Hong Kong China From Hong Kong China | Hong Kong | $4805 |
2025 Nov 21 | 14 days, round-trip Asia from Hong Kong China From Hong Kong China | Hong Kong | $2419 |
2025 Nov 21 | 7 days, one-way from Hong Kong to Tokyo | Hong Kong | $1382 |
2025 Nov 28 | 28 days, round-trip Asia from Tokyo From Tokyo | Tokyo | $4982 |
2025 Nov 28 | 7 days, one-way from Tokyo to Hong Kong | Tokyo | $1386 |
2025 Dec 05 | 28 days, round-trip Asia from Hong Kong China From Hong Kong China | Hong Kong | $4575 |
2025 Dec 05 | 14 days, round-trip Asia from Hong Kong China From Hong Kong China | Hong Kong | $2117 |
2025 Dec 05 | 7 days, one-way from Hong Kong to Singapore | Hong Kong | $1634 |
2025 Dec 12 | 28 days, round-trip Asia from Singapore From Singapore | Singapore | $4978 |
2025 Dec 12 | 7 days, one-way from Singapore to Hong Kong | Singapore | $930 |
2025 Dec 19 | 28 days, round-trip Asia from Hong Kong China From Hong Kong China | Hong Kong | $3655 |
2025 Dec 19 | 14 days, round-trip Asia from Hong Kong China From Hong Kong China | Hong Kong | $1329 |
2025 Dec 19 | 7 days, one-way from Hong Kong to Tokyo | Hong Kong | $712 |
2025 Dec 26 | 7 days, one-way from Tokyo to Hong Kong | Tokyo | $976 |
2026 Jan 02 | 28 days, round-trip Asia from Hong Kong China From Hong Kong China | Hong Kong | $4565 |
2026 Jan 02 | 14 days, round-trip Asia from Hong Kong China From Hong Kong China | Hong Kong | $2597 |
2026 Jan 02 | 7 days, one-way from Hong Kong to Singapore | Hong Kong | $1634 |
2026 Jan 09 | 7 days, one-way from Singapore to Hong Kong | Singapore | $990 |
2026 Jan 16 | 14 days, round-trip Asia from Hong Kong China From Hong Kong China | Hong Kong | $2269 |
2026 Jan 16 | 7 days, one-way from Hong Kong to Tokyo | Hong Kong | $1272 |
2026 Jan 23 | 7 days, one-way from Tokyo to Hong Kong | Tokyo | $1206 |
2026 Jan 30 | 15 days, round-trip Asia from Hong Kong China From Hong Kong China | Hong Kong | $1594 |
2026 Jan 30 | 8 days, one-way from Hong Kong to Singapore | Hong Kong | $1040 |
2026 Feb 07 | 7 days, one-way from Singapore to Hong Kong | Singapore | $790 |
2026 Oct 07 | 11 days, one-way from Yokohama to Tokyo | Yokohama | $1303 |
2026 Oct 18 | 65 days, one-way from Tokyo to Buenos Aires | Tokyo | $9339 |
2026 Oct 18 | 51 days, one-way from Tokyo to San Antonio | Tokyo | $7171 |
2026 Oct 18 | 25 days, one-way from Tokyo to Sydney | Tokyo | $3932 |
2026 Oct 23 | 60 days, one-way from Hong Kong to Buenos Aires | Hong Kong | $9050 |
2026 Oct 23 | 46 days, one-way from Hong Kong to San Antonio | Hong Kong | $6582 |
2026 Oct 23 | 20 days, one-way from Hong Kong to Sydney | Hong Kong | $3303 |
2026 Nov 12 | 40 days, one-way from Sydney to Buenos Aires | Sydney | $5497 |
2026 Nov 12 | 26 days, one-way from Sydney to San Antonio | Sydney | $3638 |
2026 Dec 08 | 14 days, one-way from San Antonio to Buenos Aires | San Antonio | $2317 |
Costa Serena Review
Review of Costa Serena
The 2007-built Costa Serena cruise ship is the second Concordia-class liner, with sisterships Concordia, Favolosa, Pacifica, Fascinosa, and Carnival Splendor.
The vessel (IMO number 9343132) is currently Italy-flagged (MMSI 247187600) and registered in Genoa.
From May through September 2023, Costa Serena was chartered to Asian tour operators for cruises in South Korea and Taiwan.
History - construction and ownership
Costa Cruises is a Genoa-based subsidiary of Carnival Corporation. Costa is Europe's second-largest cruise line (after MSC Cruises), offering year-round Mediterranean operations. Founded in 1854 as a cargo shipping company, Costa began passenger services in 1947 with transatlantic crossings between Europe and South America. It was acquired by Carnival Corporation in 2000.
The 3000-passenger Costa Serena is owned by Carnival Corporation and was built in Italy for the European market. Along with Costa Concordia, she is one of the largest ships in Costa’s fleet. Serena is the 12th vessel built for Costa Cruises. Her decor features calm blue and orange tones with warm wood accents. Standard balcony cabins measure around 20 m² (220 ft²) and have a layout similar to newer Carnival ships. Two large mirrors give a spacious feel. Bathrooms are minimally stocked (shower gel and soap only), though moisturizer and shampoo can be requested.
In addition to the ship's crew, passengers are assisted by Pepper robots, a fleetwide technology introduced in 2016. These humanoid robots welcome guests, provide cruise information, and offer guidance on dining, entertainment, excursions, and shopping. They speak English, German, and Italian, and recognize emotions based on voice tone and facial expression.
Decks and Cabins
Costa Serena has 1507 staterooms in 13 categories, including 70 Suites, 524 Balcony, 321 Oceanview, and 592 Inside cabins. Most staterooms are 17 m² (185 ft²), with about 40% featuring private balconies. There are 28 wheelchair-accessible cabins. The largest accommodations are the Grand Suites (32 m² / 335 ft², with an 11 m² / 120 ft² terrace). There are also 87 Spa staterooms (including 12 Spa Suites) and 13 single cabins. The ship has 14 decks, 8 of which are with cabins.
Shipboard dining options - Food and Drinks
Ristorante Vesta is the forward main dining room with two levels, offering fixed dinner seatings and open seating for breakfast and lunch. Ristorante Ceres, also two-tiered, is located aft and operates with fixed dinner seatings at 6:30 pm and 9 pm. Samsara Restaurant (deck 3) specializes in healthy cuisine and is complimentary for Spa cabin guests; others may dine there by reservation for a fee. Room service is complimentary and available 24/7.
Restaurants and food bars:
- Ristorante Vesta (forward MDR, open seating for breakfast/lunch, two fixed dinner seatings)
- Ristorante Ceres (aft MDR with two fixed dinner seatings)
- Club Bacco Restaurant (a la carte steakhouse with an extensive wine list; reservations required)
- Ristorante Samsara (healthy cuisine; complimentary for Samsara guests, extra charge for others)
- Ristorante Buffet Prometeo (buffet restaurant offering breakfast, lunch, afternoon tea, and dinner; transforms into a pizzeria in the evening with waiter service)
“Destination Dishes” were introduced in 2021 and are complimentary selections in the main dining rooms. Designed by celebrity chefs Bruno Barbieri, Hélène Darroze, and Ángel León, these dishes reflect the cuisine of the next day’s port of call.
Following the 2025 refurbishment, a new food court will debut with restaurants and bars including "Pizzeria Pummid’Oro" and "Sushino At Costa".
Shipboard entertainment options - Fun and Sport
Entertainment options include a casino, theater, library, 4 swimming pools, 5 Jacuzzis, and a full-service spa. Guests booked in Samsara Spa staterooms enjoy unique decor and spa packages including consultations, treatments, thermal suite access, and dining in the Samsara Restaurant. There are 5990 artworks displayed throughout the ship.
Entertainment venues include:
- Teatro Giove (3-level theater for shows, concerts, and performances)
- 4D Cinema Room (3D movies with motion seats)
- Grand Bar Apollo (dance floor, live music)
- Bar Sport Victoria (sports bar with large TVs)
- Bar Classico Ercole (Cigar lounge and bar)
- Galleria d'Arte (Art gallery)
- Sala Carte (card room)
- Casino Giano (with adjacent bar)
- Serena Atrium (multi-deck lobby with live music, Pantheon Bar)
- Recording Studio (EUR 35/hour)
- Sala da Ballo Cupido (lounge with bar and dance floor)
- Piano Bar Minerva (cabaret and live music)
- Salone Luna (grand lounge with bar and stage)
- Discoteca Pan (nightclub with DJ)
- Internet Point and Biblioteca Clio (library)
- Galleria Shops (duty-free shopping)
- Photo Gallery and Shop
- Virtual gaming lounges: Mondo Virtuale and PlayStation World
- Caffetteria Juventas (coffee, pastries, chocolate)
- Bar Scuderia Costa (Formula 1 theme bar with Grand Prix simulator)
- Cappella (Wedding Chapel/religious services)
- Squok Club (kids’ lounge with Mini and Maxi Clubs; supervised programs and babysitting)
- Teen Zone (Junior and Teen Clubs with parties, contests, and activities)
- Centro Benessere Samsara (2-level wellness complex with fitness center, treatment rooms, thermal suites, solariums, and saunas)
- Lido areas: Sole (with LED screen and Whirlpools), Urano, Iris (retractable roof), and Squok (kids' mini aquapark)
- Outdoor amenities: Solarium, Campo da Gioco (sports court), jogging track, putting green, and virtual golf
Itineraries
Costa Serena’s original itinerary program included Western Mediterranean roundtrips from Savona and Civitavecchia-Rome, as well as seasonal transatlantic repositioning cruises between Europe and South America.
From April 2015 to March 2020, Costa Serena was based in China (homeports: Tianjin, Shanghai), offering itineraries to Japan and Korea exclusively for Chinese nationals.
Paused during the COVID-19 pandemic, the ship resumed operations in May 2023 with 30 voyages targeting Taiwan and South Korea. Early season departures were from Laem Chabang-Bangkok, with later cruises from Korean ports (Busan, Sokcho, Pohang) and Taiwanese ports (Keelung, Kaohsiung).
Asia 2023
East Asia itineraries (4 to 7 days) included Japanese ports: Kagoshima, Sasebo, Otaru, Muroran, Hakodate, Aomori, Fukuoka, Miyakojima, Ishigaki, Nagasaki, Yatsushiro, Naha.
Caribbean 2023–2024
In winter 2023–2024, Serena operated Caribbean cruises from Pointe-a-Pitre (Guadeloupe). Two 7-day itineraries could be combined into a 14-day B2B. Itinerary 1 visited Bonaire, Aruba, Curacao, Grenada, and Martinique. Itinerary 2 visited Tobago, Grenada, Barbados, St Lucia, and Martinique.
India 2023–2024
Announced in June 2023, Costa Serena’s India deployment included 23 domestic roundtrip sailings from Mumbai to Cochin, Mormugao (Goa), and the Lakshadweep Archipelago.
Asia 2024
In January 2024, Serena was chartered by Malaysia’s Hwajing Travel & Tours for departures from Port Klang to Penang and Phuket. The December 15 voyage was a repositioning cruise to Hong Kong, visiting Phu My/Saigon.
Southeast Asia and Japan 2025–2026
For winter 2025–2026, Serena will offer 15-day fly-cruises from Hong Kong, Tokyo, and Singapore.
- Japan itinerary: Hong Kong roundtrip visiting Keelung, Naha, Kagoshima, Tokyo, Kobe, Nagasaki, and Busan
- Southeast Asia itinerary: Hong Kong roundtrip visiting Nha Trang, Phu My, Koh Samui, Singapore, Muara (Brunei), and Puerto Princesa
These itineraries (available from Nov 21, 2025, to Jan 30, 2026) can be combined into a 28-day B2B voyage. Optional pre- and post-cruise flights are available.
Costa Serena ship related cruise news
- Cruise Industry
Costa Serena ship’s 2026 World Cruise spans Asia, Oceania, Australia, South America
Costa Cruises' ship Costa Serena has a global voyage from Tokyo to Buenos Aires, scheduled for October 18 to December 22, 2026. The 66-night...
July 1, 2025 - Cruise Industry
Costa Serena ship restarts multi‑homeport voyages in China
Costa Serena has returned to Shanghai, marking the launch of China’s inaugural multi‑homeport cruise route. Nearly 700 international guests...
June 13, 2025 - Cruise Industry
Costa Cruises' ship Fortuna sold, leaves the fleet in Sep 2026
The Carnival Corporation-owned Italian company Costa Cruises is reshaping its shipping operations with the planned transfer of the 22-year-old Costa...
May 10, 2025 - Cruise Industry
Costa Cruises expands in Asia with homeporting in Klang/Kuala Lumpur (Malaysia)
Malaysia is positioning itself as a premier cruise destination in Asia, emerging as a popular spot for international cruise liners operating in the...
July 20, 2024 - Cruise Industry
Costa Serena ship cruises in Southeast Asia and Japan (2025-2026 winter)
Costa Cruises introduced significant innovation for winter 2025-2026, unveiling 2 new itineraries in Asia. Beyond its traditional routes in the...
July 4, 2024 - Cruise Industry
Hwajing Travel charters Costa Serena for December itineraries from Port Klang (Malaysia)
Hwajing Travel, the exclusive charterer for Costa Cruises in Malaysia, is set to welcome the return of the Italian cruise liner Costa Serena to Port...
June 24, 2024 - Accidents
Costa Serena rescues stranded fishermen during Arabian Sea cruise
On Christmas Day, Costa Cruises' vessel Costa Serena was navigating in the Arabian Sea as part of the first international cruise program from India...
December 29, 2023 - Cruise Industry
Costa starts coastal cruise operations in India with Costa Serena
In a significant maritime development, Costa Cruises, a prominent European cruise company known for its luxurious inter-country voyages, is poised to...
November 4, 2023 - Cruise Industry
Costa launches new India cruises with Serena ship
Costa Cruises has announced a new itinerary program exclusively dedicated to India. The announcement took place in Mumbai and was attended by...
June 20, 2023 - Cruise Industry
Costa Cruises' Serena ship returns to service in Asia
Costa Cruises announced that its Costa Serena ship had returned to service in Asia. After two voyages between Thailand, Cambodia and Vietnam, Serena...
June 2, 2023 - show more news
Other Costa Cruises cruise ships
Costa Serena Wiki
The vessel (Fincantieri Sestri Ponente yard/hull number 6130) has a volume of 114,261 GT, a DWT of 8,900 tons, and a maximum draught of 8.3 m. Her powerplant consists of Wartsila-Sulzer marine diesel engines (models 12V46C and 8L46C), delivering a total output of 42 MW. The registered shipowner and operator is COSTA CROCIERE SPA, while the ISM manager is CARNIVAL MARITIME GMBH.
Costa Serena is the second CONCORDIA-class liner in the Costa fleet. Her inaugural cruise departed on May 19, 2007, from Marseille. Sisterships include Fascinosa, Favolosa, Pacifica, Concordia (sank in 2012), and Carnival Splendor.
The christening ceremony was held on May 19, 2007, in Marseille. The ship was named by Marion Cotillard (1975-born French actress), known for her portrayal of Edith Piaf in "La Vie en Rose" (2007). The dockside event was hosted by French sports journalist Gerard Holtz and featured performances by the Marseilles Opera Chorus, followed by a gala dinner at the ship’s main restaurants, Vesta and Ceres.
The ship’s interior theme is "Classical Mythology" with décor inspired by Greek gods and goddesses. Notable spaces include the Samsara Spa, with 99 spa staterooms decorated in soft pastels, bamboo-effect doors, orchid accents, Elemis bath products, herbal teas, and eco-cotton bathrobes. Deck 5 houses the main dining rooms—Vesta and Ceres. A top-deck waterslide and a 9-story Atrium lend the ship a "Carnival Fun Ship" feel.
In 2009, Costa Serena was featured in the National Geographic documentary series "Cruise Ship Diaries."
The ship shares her name with the riverboat AmaSerena (2015-built).
Costa Serena refurbishments review
Costa Serena underwent drydock refurbishment from March 31 to April 27, 2023, at Singapore’s Semcorp Shipyard. The project included routine maintenance and classification work, hotel upgrades, technical overhauls, and hull cleaning/repainting.
The next scheduled drydock is in November 2025. In addition to regular maintenance, the refurbishment will introduce a new food court lined with restaurants and bars, including "Pizzeria Pummid’Oro", "Sushino At Costa", and "Archipelago" (featuring menus curated by Michelin-starred chefs). All staterooms will be renovated, and suites will be redesigned.
World Cruise 2026
In July 2025, Costa Cruises announced a 66-day global voyage for Costa Serena, sailing from Tokyo to Buenos Aires between October 18 and December 22, 2026. The itinerary includes 24 ports in 15 countries and 14 islands across Southeast Asia, Oceania, the South Pacific, Australia, and South America.
Segment options include:
- Tokyo to San Antonio – 51 days
- Tokyo to Sydney – 26 days
- Hong Kong to Buenos Aires – 60 days
- Hong Kong to San Antonio – 46 days
- Hong Kong to Sydney – 20 days
- Sydney to Buenos Aires – 40 days
- Sydney to San Antonio – 26 days
- San Antonio to Buenos Aires – 14 days
India cruise itineraries
In June 2023, Costa Cruises announced Serena’s deployment in India as an extension of her Asia program. Operating from November 4, 2023, to December 29, 2024 (23 sailings), the program was developed in partnership with Lotus Aero Enterprises (Costa’s General Sales Agent in India).
All cruises were roundtrip from Mumbai, visiting only domestic destinations and catering primarily to Indian travelers.
- 2–3-day itineraries: Mumbai – Mormugao
- 5-day itineraries: Mumbai – Cochin – Mormugao
- 7-day itineraries: Mumbai – Cochin – Bangaram Island (Lakshadweep) – Mormugao – Mumbai
Asia cruise itineraries
On May 12, 2014, Carnival Corporation announced that Costa Serena would be deployed for year-round service in China, starting April 2015 with homeport operations in Shanghai. She joined Costa Atlantica and Costa Victoria on the China-based fleet.
Costa Serena’s maiden call to Shanghai was on April 24, 2015, docking at Wusongkou International Cruise Terminal. The ship’s deployment increased Costa Asia’s market capacity by 74%. By 2016, the Costa Asia fleet included Costa Fortuna, Costa Luminosa, Costa neoRiviera, and Fortuna.
On September 21, 2017, Costa announced a partnership with football club Juventus, introducing a unique Juventus-themed experience onboard all Costa Asia ships. This included 24/7 Juventus TV content in all cabins, historical presentations, a “Juventus Museum,” souvenir shops, and a Juventus-branded mini club. Themed activities included football training for children (ages 5–14), supervised by Juventus Academy-certified coaches. The first “Juventus Museum at Sea” opened on Costa Serena on January 31, 2018.